The Social Element of Roulette

Roulette is one of the world’s most well-known and popular casino games. It’s a mainstay on casino floors the world over and is equally widespread in today’s booming online gambling scene. However, while the game’s easy-to-understand rules and iconic spinning wheel have proved instrumental in its success, the social element of roulette has also played a major role. 

As the operator of an online casino, player satisfaction should be a top priority. While players come to casinos to enjoy their favourite games, they also come to socialise and connect with fellow guests and players. In the past, it wasn’t easy to meet the social needs of players with online casino services. However, this is all changing with the power of modern technology, and it’s never been easier to take advantage of the social element of roulette. 

Is Roulette a Social Game?

We might not think of casino games as being particularly sociable. They are not team-based like certain sports, and the financial incentive may lead people to believe that casino games are extremely intense and competitive. 

This couldn’t be further from the truth. In fact, casinos are incredibly sociable places. These late-night venues are abuzz with excitement, many guests visit casinos for the atmosphere more than for the games on offer. 

The games themselves can be social too. In most table games other than poker, players are playing against the house rather than each other. This can create a sense of camaraderie and togetherness and will give players a real emotional connection to the game they are playing. 

The wheel is perhaps the most social element of roulette. All players gather around to watch the wheel as it spins, and the outcome will affect everyone at the table. Another social element of roulette is the fact that all bets are made publicly. Rather than hiding cards like in blackjack, everyone can see the bets that have been made, creating a sense of openness and honesty. 

Why is Socialisation Important?

Humans are social animals. We crave interaction with one another and seek out groups and communities to get involved with. 

Interacting and socialising with other people can help us regulate stress and anxiety and can even improve our memory and protect against neurodegenerative diseases. 

Unlike other casino games, the social element of roulette can promote a sense of teamwork and togetherness. While the game is played individually, the openness of the bets and the collective use of the wheel can make players feel as if they are playing together to beat the house. 

The social element of roulette is one of the main reasons why the game has been so popular for so long. However, initial digital recreations of the game lacked the social element, they were single-player games with no opportunities for real-life interaction. 

As the operator of an online casino, how can you benefit from the social element of roulette? The answer is by adding a live dealer roulette product to your games offering. 

Live Dealer Roulette

Live dealer games have been a revelation for the online gambling industry. They offer all the benefits of convenience and accessibility that we have come to expect from digital gambling games, while they have not lost touch with the social elements that have made these games so popular to begin with. 

In live dealer roulette, a real-life croupier operates a physical roulette wheel. They are filmed by multiple cameras and streamed to a network of live players around the world. Players can place bets and watch the game unfold from the comfort of their homes.

What live dealer games do is address the issues present in purely digital emulations of casino games. In roulette, rather than seeing a computer-generated spinning wheel, players will instead get to watch the real thing on their screens and enjoy the sight of a real croupier collecting the bets and spinning the ball. 

Chat Features 

Much of the social element of roulette comes from players chatting amongst themselves and with the dealer. To replicate this, live dealer roulette games come with an in-built chat feature that allows players to speak to one another and deliver messages to the croupier. 

This is a key feature that truly elevates the live dealer roulette game. Rather than being a faceless, emotionless experience, the chat feature allows players to build real connections and can foster a community around the game that will keep players coming back again and again. 


Adding live dealer roulette to your product offering can be a fantastic addition. It will allow you to benefit from the social element of roulette and will give you the opportunity to better engage your players and drive customer retention. Roulette is a sociable game that can promote feelings of teamwork and collaboration, which are powerful feelings that can ensure players return to the game in the future.