Traditionally, gambling is a social activity. The activity is synonymous with late nights at luxurious casinos and has connotations of wealth, celebrity, and excitement. Casinos and retail gambling locations are often extremely busy, with the hustle and bustle of the casino floor an integral part of the overall experience.
However, with the rise of online gambling, everything changed. Be it slots or multiplayer and live dealer games, gambling has seen an enormous shift away from the physical casino and into the digital world. As an online casino operator, how can you emulate the social aspects of gambling on your platform? Let’s find out.
The Rise of Online Gambling
The gambling industry was one of the first to recognise the potential power of the internet, with online gambling platforms appearing as far back as the 1990s. However, while these were a revolutionary step forward for the sector, the technology simply wasn’t powerful enough to provide a truly enjoyable player experience.
While early recreations of casino titles like blackjack and roulette were technically impressive for the time, many players felt like there was something missing. The technology to support modern multiplayer and live dealer games was a long way off, so the first online gambling games left something to be desired.
At its core, gambling is a social activity, players crave the thrill and banter of sharing the table with dealers and fellow players, something these first digital iterations failed to address.
Humans are social creatures. Studies have indicated that social interaction is crucial for maintaining mental, emotional, and physical health. As the operator of an online casino, this is an important factor to consider. Your platform must be an interactive environment where socialising is easy and accessible if you want to see true long-term success.
Multiplayer and Live Dealer Games
Multiplayer and live dealer games are the perfect solution for casino operators looking to bridge the gap between the traditional casino experience and the online world. Modern multiplayer and live dealer games wouldn’t be possible without the technology of today, advanced recording and broadcast software have made them a reality and they are changing the face of the online gambling sector.
Multiplayer and live dealer games effectively replicate the traditional gambling experience. They use a real-life dealer or caller who is streamed live to an audience of remote players. All participants can interact and enjoy the social elements of the gambling experience from the comfort of their homes.
Bingo, perhaps the most socially focused of all forms, has seen particular success in the digital sphere. Traditionally, bingo is played in halls, where crowds of often hundreds gather to take part. Live bingo can be the perfect way to recreate this on your online platform, and can ensure your games aren’t lacking that vital human element.
When adding multiplayer and live dealer games to your online casino, don’t stop at bingo. Roulette also translates incredibly well to the live dealer format. Your players will enjoy seeing the wheel spun by a real-life croupier and will love being able to interact with their fellow players.
The Success of Multiplayer and Live Dealer Games
Multiplayer and live dealer games have really came into their own over the past few years, with their success accelerated by incredible advancements in communication technology.
Are they worth the effort? Will multiplayer and live dealer games improve your numbers and drive up your bottom line? The answer is a resounding yes. Over recent years, the popularity of online gambling has skyrocketed. Once considered something of an afterthought, online gambling is now the largest sector in the wider industry, and it looks set to continue growing.
According to data from the Gambling Commission, total gross gambling yield for the remote betting, bingo, and casino sector amounted to £6.4 billion in 2022. This eclipsed the total seen in the non-remote gambling sector, which amounted to £2.1 billion.
As multiplayer and live dealer games make the online gambling experience ever more realistic, engaging, and immersive, we can expect to see the sector continue to grow and further establish itself as the true future of the gambling industry.
As the operator of an online casino, keeping up with the latest trends and tech developments is essential. Add some multiplayer and live dealer games to your platform and reap the rewards.