Vivo Gaming takes the LATAM iGaming market by storm with brand new Spanish-language content suite

Building on its existing presence in the LATAM iGaming market with a brand-new full Spanish language content suite, Vivo Gaming can now announce that the most popular gaming titles and tables, including Roulette, are all available in the Spanish language and ready to be implemented.

Within the new Spanish content suite, native language gaming voice-overs can be seamlessly integrated, along with local dealers and 24/7 business support, all based in regions throughout Latin America.

The Latin American iGaming market is seeing unprecedented growth, with a projected market volume of $6.15 billion in 2025 for casinos and casino games, according to Statista. Customer need for high-quality, professional games has become an increasing pain point for both businesses and players, and one brand is leading the way. Vivo Gaming already has a pre-existing presence across Latin America; however, the company has now accelerated its expansion with the launch of the new fully localized Spanish-language content suite that can be easily integrated into LATAM businesses.

Vivo Gaming prides itself on having these LATAM bases featuring localized Spanish teams across the likes of: Product (including professional Spanish language voice-overs for games), Marketing, Integration, Support, Account Managers, Administrative (such as Finance and Legal) assistance, and 24/7 business support available to businesses. This 24/7 support means that businesses located in these regions have access to qualified, professional Spanish-speaking staff in their local time zones.

The implementation of the new Spanish language content suite is available for a host of games, including player-favorites: High Payout Roulette, European Roulette, Baccarat, Limitless Blackjack, and 7 Seat Blackjack. As well as these games, the new offering is also available for popular tables, including Imperial Baccarat, BetsOnAir Ballistic Roulette, BetsOnAir Venice Roulette, Blackjack Royal, and Ruleta Deluxe. You can view the Spanish demo lobby and try out the games here.

The new content also includes exclusive access to premium BetsOnAir game shows, a further arm of this new offering from Vivo Gaming.

(Image credit: Vivo Gaming)

LATAM businesses can access 24/7 full Spanish-speaking support within their regions

Leo Tinoco, Operations Director of Vivo Gaming in the LATAM market, comments: “I’m excited to bring our Full Spanish Suite to market. We’ve listened to feedback from partners and now the whole team at Vivo Gaming is thrilled to offer what we truly believe to be the best in Live Dealer Games for the entire LATAM region, as well as full support, including customer services, legal, and finance; all local.”

Vivo Gaming prides itself on having LATAM bases featuring localized Spanish teams across the likes of: Product (including professional Spanish language voice-overs for games), Marketing, Integration, Support, Account Managers, Administrative (such as Finance and Legal) assistance, and 24/7 business support available to businesses. This 24/7 support means that businesses located in these regions have access to qualified, professional Spanish-speaking staff in their local time zones.

With the annual revenue of the market predicted to grow four times by 2027, according to AffRom, Vivo Gaming is tapping into emerging opportunities to align with future customer demand. This new strategic investment marks a commitment to LATAM growth as the industry expands.

For more information on these premium services, reach out for a meeting and demo at sales@vivogaming.com. You can enquire to schedule a meeting and product demonstration at the upcoming trade show, ICE Barcelona, from January 19th through 21st, 2026. The team will be at the ICE Barcelona stand number 1F40.

For press enquiries, email: grace.taylor-clarke@ics-digital.com

About Vivo Gaming: Vivo Gaming is a leading provider of premium Online Gaming Software solutions, boasting an extensive portfolio of proprietary Live Casino Games, having launched well over a dozen Live Dealer Studios globally since its inception. Their vision is to be the leading Live Dealer and 3rd Party content solutions partner of choice for gaming operators and providers globally.

Result Recognition and a Security & Risk Agent Go Live

Vivo Gaming has put two new AI agents into live production. Result Recognition reads each game outcome automatically from the table, removing manual entry and the errors that come with it.

Read more about the technology behind the studios, or book a meeting with the team.

French Live Tables Launch

Vivo Gaming has launched native French live tables, presented by French-speaking dealers for French and Francophone-African markets.

It pairs naturally with Vivo Gaming’s African expansion, one studio network now serving players from Paris to Dakar in their own language.

French joins Vivo Gaming’s growing roster of native languages.

Native-language tables run across the Vivo Gaming studio network. Book a meeting to talk coverage.

Vivo Gaming Shortlisted in Four Categories at EGR B2B Awards 2025

A landmark recognition across multiple award categories demonstrates VivoGaming’s position as a comprehensive B2B live casino technology partner

VivoGaming has been shortlisted in four categories at next week’s EGR Global B2B Awards 2025, marking a significant milestone for the live dealer software provider and validating its multi-faceted approach to serving iGaming operators worldwide.

The four shortlisted categories span the breadth of VivoGaming’s service offering: Live Casino Supplier, Social Casino Supplier, White Label Partner, and Live Streaming Supplier. This recognition across such diverse categories underscores the company’s evolution from a specialist live dealer provider to a comprehensive B2B technology partner.

“Being shortlisted across four distinct categories reflects what we’ve been building over the past several years,” said VivoGaming. “We’re not just providing games – we’re delivering complete solutions that help operators succeed, whether that’s through our core live casino content, our white-label capabilities, or our streaming infrastructure.”

The EGR B2B Awards represent one of the iGaming industry’s most prestigious recognitions, with winners determined by a panel of independent judges evaluating innovation, commercial success, and industry impact.

VivoGaming’s shortlisting comes at a particularly significant moment for the company, which has been expanding its global footprint with 12+ professional studios across three continents and native-speaking dealers in more than 25 languages. The company’s focus on regional customisation and flexible API integration has resonated strongly with mid-tier operators seeking alternatives to one-size-fits-all solutions.

The awards ceremony takes place next week, with results expected to generate significant attention ahead of ICE Barcelona 2026 in February.

Diversity in iGaming: Why Dealer Representation Matters

In the world of online casinos, where pixels mimic plush carpets and studio lights stand in for chandeliers, the human touch still reigns supreme, and the live dealer is at the heart of the experience. As the face of the table, dealers do more than shuffle cards, they represent the brand, the culture, and the values of a platform. This is why diversity in iGaming is so crucial, especially for live dealer casinos.

It’s about crafting an environment where players across the globe see themselves reflected, not only in gameplay, but in the people they interact with. Whether a player logs in from Bogotá, Bucharest, or Bangkok, they should feel at home at the table.

Why Representation is So Important

Representation matters for one simple reason: people connect with people who feel familiar. In live casino environments, trust and comfort are non-negotiable. When a player hears their language spoken fluently, sees culturally aware gestures, or even recognizes regional attire on special holidays, it adds a layer of relatability that software alone can’t offer.

And that’s the real crux of diversity in iGaming, it humanizes the virtual experience.

From a data standpoint, this isn’t fluff. Studies across industries show that diverse customer-facing teams are linked to higher customer satisfaction and retention. In gaming, where emotion and immersion are central, having a diverse dealer roster fosters loyalty and enhances retention.

The Global Reality of Online Gaming

iGaming isn’t confined by geography. The same platform might serve players in Spain, South Africa and South Korea. That’s both a massive opportunity and a logistical challenge. A one-size-fits-all approach will be insufficient.

At Vivo Gaming, our studios are strategically located and staffed with multilingual, multicultural professionals. This comes from a recognition that diversity in iGaming is directly tied to performance.

Imagine logging into a table where the dealer not only speaks your language but uses colloquial terms and phrases. Or watching a dealer from your region reference local sports scores mid-game. These are powerful engagement tools.

Cultural Intelligence at the Table

Language is a huge part of inclusion, but it’s not the whole story. Cultural intelligence matters too, and sensitivity to cultural issues can make or break the player experience.

Our dealers are taught not just how to handle cards, but how to read the room, even when that room spans thousands of miles and dozens of cultures. They’re taught how to adapt their tone, expressions, and engagement style based on audience cues. In live casino environments, where immediacy and improvisation matter, this level of awareness makes a real difference.

What Diversity Signals to Players

When players consistently see inclusive representation on the screen, it changes their perception of the brand. It signals openness, trust, and awareness, traits that translate into brand affinity. And in an industry as competitive as iGaming, that edge is crucial.

For partners and B2B clients, working with a provider like Vivo Gaming also reflects well on their own platform. Diversity doesn’t stop at the table, it extends into marketing, player support, and platform design. When the core experience is inclusive, everything else tends to follow.

Unlocking New Markets

Diversity should be viewed as a market-expanding asset rather than simply a corporate slogan.

Offering a wide range of dealer profiles enables brands to reach new territories with cultural credibility. When players see themselves represented, whether through language, appearance, or demeanor, it fosters trust from the get-go.

That trust directly fuels conversions. A localized, relatable experience lowers the psychological barriers to first-time deposits and increases the odds of repeat visits. Players aren’t just playing, they’re engaging with a platform that feels built for them.

This is where diversity in iGaming turns into measurable growth. Operators can tap into previously underserved regions or demographics, boosting acquisition while keeping customer support overhead low, because comfort leads to fewer drop-offs and more seamless onboarding.

Final Thoughts

As iGaming evolves, players will expect even more personalized, inclusive experiences. That could mean voice-selectable dealers, real-time language switching, or even AI-powered translation overlays. But no matter how tech-forward the future gets, the heart of live gaming will remain rooted in people.

And those people, dealers, hosts, support staff, need to represent the rich, layered world of the players they serve.

Vivo Gaming at SBC Americas 2025: Connecting with the Region’s Leading Operators

Our team was in São Paulo to showcase the latest in live dealer innovation and discuss the future of Latin America’s rapidly evolving iGaming market

VivoGaming at SBC Americas 2025: Connecting with the Region’s Leading Operators

Our team was in São Paulo to showcase the latest in live dealer innovation and discuss the future of Latin America’s rapidly evolving iGaming market

VivoGaming was proud to exhibit at SBC Americas 2025, welcoming operators, platform providers and industry partners to Stand C460 for three days of live demonstrations, strategic discussions and meaningful connections.

The event provided an ideal platform to showcase our comprehensive live dealer portfolio, including classic table games such as blackjack, roulette and baccarat, alongside regional favourites like Sic Bo and Dragon Tiger that continue to resonate strongly with Latin American players.

Latin America: Our Home Market

With headquarters in Costa Rica and live dealer studios operating in Colombia and Uruguay, VivoGaming has been serving Latin American operators for over 15 years – longer than any other live casino provider in the region.

This deep-rooted regional expertise was a central theme throughout our conversations at SBC Americas. As markets across the continent transition from grey to regulated frameworks, operators are seeking partners who understand the nuances of local player preferences, regulatory requirements and business practices.

“We were born in Latin America,” explains Leo Tinoco, VivoGaming’s Operations Director. “We have that edge of knowing the market, understanding player and business needs, understanding their taste. That’s why we remain relevant against big brands coming in.” For more on VivoGaming’s Latin America strategy, read our recent interview with Operations Director Leo Tinoco

A Region on the Rise

Latin America represents one of iGaming’s most significant growth opportunities, with the regulated market projected to reach US$12 billion in gross revenue by 2028. Brazil’s newly implemented regulatory framework has generated particular excitement, bringing structure to what is already the region’s largest market by player volume.

Vietnamese and Thai Live Tables Launch

Vivo Gaming has launched native Vietnamese and Thai live tables, presented by local dealers for two of Southeast Asia’s most active markets.

Each market gets presenters, pacing and game formats tuned to local players, part of Vivo Gaming’s commitment to native content rather than a one-size-fits-all feed.

Vietnamese and Thai bring Vivo Gaming’s live tables to eighteen native languages and counting.

Native-language tables run across the Vivo Gaming studio network. Book a meeting to talk coverage.

Vivo Gaming Opens an African Studio in Cape Town

Vivo Gaming has opened its first African studio, in Cape Town, a new broadcast floor built for one of the industry’s fastest-emerging regions.

Explore the Vivo Gaming studio network, or book a meeting with the team.

Vivo Gaming Makes Its Mark at ICE Barcelona 2025

Vivo Gaming was present at ICE Barcelona 2025, the first edition of the event at its new home in Fira Barcelona Gran Via. The move from London to Barcelona brought a fresh energy to the industry’s flagship exhibition, and Vivo Gaming’s team was on hand throughout the three-day event to meet with existing partners and prospective clients.

The event provided an ideal setting to discuss Vivo Gaming’s expanding product portfolio, which now spans traditional live dealer table games, customisable Chroma Key environments, the CMS Lobby, and the Promotional Tournament Tool. The company also previewed several upcoming developments planned for 2025, including enhanced mobile experiences and new regional content initiatives.

Latin America featured prominently in discussions at the Vivo Gaming stand. With Brazil’s regulated online betting market having gone live on 1 January 2025, many operators attending ICE were actively seeking live casino partners with established LATAM expertise. Vivo Gaming’s 15-year presence in the region, combined with its studios in Colombia and Uruguay and offices across Central and South America, positioned the company as a natural choice for these conversations.

The move to Barcelona was widely praised by exhibitors and delegates alike, with the modern venue and Mediterranean climate contributing to a positive atmosphere throughout the event. For Vivo Gaming, ICE Barcelona 2025 set the stage for what promises to be a significant year of growth and product innovation.

Jackpot Roulette Goes Live

Vivo Gaming has launched Jackpot Roulette, a jackpot-charged take on live roulette that layers escalating prizes onto the classic wheel.

It’s built for engagement, the drama of a live spin with the upside of a jackpot, broadcast from a dedicated set with real-time graphics.

Jackpot Roulette joins Wheel of Fortune in Vivo Gaming’s expanding game-show portfolio.

See the full range on our live dealer games page, or book a meeting to bring them to your players.