Guide

How to integrate live casino: Seamless API vs Data Feed API

Two integration models, one platform. Here is what each asks of your tech team, and how long each takes to reach live.

Integrating live casino is not one job with one shape. There are two integration models, and they differ in how much of the stack you run yourself. Pick the wrong one and you either take on work you did not need to, or you give up control you wanted to keep. This guide explains both and the realistic timeline for each.

Two integration models

The choice is how much of the player experience runs on your side versus the provider's:

Data Feed API. Lightweight. The provider streams live HD video and game results into your own casino. Your UI, your branding, your wallet, your player journey.
Seamless API. Turnkey. Wallet, transactions and sessions run on the provider's infrastructure, with multi-operator, aggregator-ready plumbing handled for you.

Data Feed API

The Data Feed model keeps the footprint on your side small. You consume a feed of live video and results and present it inside the casino you already run. Nothing about your UI, wallet or player journey has to change hands. That makes it the quickest way to get live content in front of players when you already have a mature front end.

Seamless API

The Seamless model puts the heavy lifting on the provider. Wallet balances, transactions and session state are synced and managed on their infrastructure, built to run across multiple operators and to sit behind an aggregator. You give up some direct control in exchange for a great deal less to build and operate yourself.

What each asks of your team

Data Feed API asks your team to own more of the experience. You handle the wallet, the bet flow and the presentation, and you consume the feed and results. If you have engineers who know your casino front end well, this plays to that strength.

Seamless API asks your team to integrate once against the provider's wallet and transaction layer, then lets that layer carry the operational load. It is the lighter build of the two, and the one that scales across markets without you re-plumbing each time.

Timelines to live

The two models sit at different speeds:

Data Feed API: days to live. Because the footprint is minimal and you own the surrounding experience, integration is measured in days.
Seamless API: weeks to live. There is more to wire up, but you get a turnkey wallet and transaction layer at the end of it.

Neither timeline includes the commercial and compliance scoping around a launch, but both are fast by the standards of adding a new content vertical.

Which to choose

A common pattern: operators start with Data Feed API for speed, then move to Seamless API as live grows and they want more of the operational load carried for them. Both run on the same platform, so the decision is about where you want to spend your engineering effort, not about which content you can access.

A 30-minute scoping call with the integration team is usually enough to settle which model fits your platform and your roadmap.

See the technology for how the platform, the APIs and the production pipeline fit together.

Common questions

Which is faster to integrate, Seamless API or Data Feed API?

Data Feed API is faster, measured in days, because the footprint on your side is minimal and you keep your own UI and wallet. Seamless API takes weeks, because wallet, transactions and sessions are wired to run on the provider's infrastructure.

Can I switch from Data Feed API to Seamless API later?

Yes. Both run on the same platform. Many operators start with Data Feed API for speed, then move to Seamless API as their live business grows and they want more of the operational load handled for them.

What does Data Feed API leave my team to build?

With Data Feed API you keep the player experience: your UI, your branding, your wallet and your bet flow. The provider streams live HD video and game results into that experience, so your team owns presentation while the provider owns production.