Vivo Gaming was present at ICE Barcelona 2025, the first edition of the event at its new home in Fira Barcelona Gran Via. The move from London to Barcelona brought a fresh energy to the industry’s flagship exhibition, and Vivo Gaming’s team was on hand throughout the three-day event to meet with existing partners and prospective clients.
The event provided an ideal setting to discuss Vivo Gaming’s expanding product portfolio, which now spans traditional live dealer table games, customisable Chroma Key environments, the CMS Lobby, and the Promotional Tournament Tool. The company also previewed several upcoming developments planned for 2025, including enhanced mobile experiences and new regional content initiatives.
Latin America featured prominently in discussions at the Vivo Gaming stand. With Brazil’s regulated online betting market having gone live on 1 January 2025, many operators attending ICE were actively seeking live casino partners with established LATAM expertise. Vivo Gaming’s 15-year presence in the region, combined with its studios in Colombia and Uruguay and offices across Central and South America, positioned the company as a natural choice for these conversations.
The move to Barcelona was widely praised by exhibitors and delegates alike, with the modern venue and Mediterranean climate contributing to a positive atmosphere throughout the event. For Vivo Gaming, ICE Barcelona 2025 set the stage for what promises to be a significant year of growth and product innovation.
