News & Insights

Vivo Gaming at ICE London 2024: A Look Back at Our Biggest ICE Yet

Vivo Gaming exhibited at ICE London 2024 at ExCeL London from February 5 to 8, welcoming operators, platform providers, and industry partners to Stand N7-310 for four days of live product demonstrations, business discussions, and networking.

ICE London is one of the iGaming industry’s premier events, bringing together thousands of delegates from around the world. For Vivo Gaming, it provided a platform to demonstrate its full suite of live dealer products, including blackjack, roulette, baccarat, and its growing range of regional game variants such as Sic Bo, Dragon Tiger, and Andar Bahar.

The Vivo Gaming team showcased several key innovations at the event, including its Chroma Key customisation technology, the CMS Lobby with live thumbnails, and the Promotional Tournament Tool powered by Codemodity. These solutions have become central to Vivo Gaming’s value proposition for operators seeking customisable, high-engagement live casino content.

The event also provided an opportunity to discuss Vivo Gaming’s expansion across Latin America, where the company has been growing rapidly through new studio openings, office expansions, and the recruitment of local talent. With regulated markets opening across the region, many operators at ICE were keen to explore Vivo Gaming’s unmatched regional expertise.

The success of ICE London 2024 marks the final edition of the event at ExCeL London, with ICE moving to Barcelona for 2025. Vivo Gaming looks forward to continuing its presence at the event in its new home.