Live casino games are taking the iGaming world by storm. While table games have their place, the unique attributes that only live dealer games can offer have made them a favourite among players across the globe. Live blackjack and roulette are must-haves for any online casino, but Live Casino Hold’Em is an option that shouldn’t be overlooked.
In this article, we explore what Live Casino Hold’Em is, what it can offer you and your players and why all online casinos should include it as part of their product offering. Read on to learn more.
What is Live Casino Hold’Em?
If you’re familiar with poker, you’ll no doubt have heard of Texas Hold’Em. This version of the game is incredibly popular and is commonly played in both land-based and online casinos around the world.
Casino Hold’Em follows similar principles to Texas Hold’Em, the key difference being that players try their luck against the house rather than against one another. Just like in Texas Hold’Em all players and the dealer are given two cards each, while five community cards are shared by everyone. The game uses standard poker hands, with the best hand of the round winning the pot.
Live Casino Hold’Em is the same game, but instead of being played in a land-based casino, this version is streamed live over the internet to players remotely. However, there’s still a live dealer using real playing cards.
What can Live Casino Hold’Em offer and why should online casino operators include it as part of their product line? Let’s find out.
Tap Into Poker Fever
Poker is an incredibly popular game. According to some experts, there are approximately 100 million online poker players worldwide. This is an impressive figure that clearly demonstrates just how much passion there is for the game.
As an online casino operator, tapping into trends is key to success. With Live Casino Hold’Em, you’ll be able to attract players from the poker ecosystem, players who wouldn’t necessarily be interested in other tables, such as blackjack or baccarat.
Diversifying your player base is key to success in an increasingly oversaturated iGaming market. Offering different kinds of games is an effective approach you can use to branch out and bring in players from across the iGaming landscape.
The Player Experience
Poker is a social game that doesn’t translate particularly well into a purely digital product. While digital emulations of poker are a dime a dozen, they fail to capture the game’s unique interpersonal element; they run the risk of leaving players feeling disconnected and isolated.
Live Casino Hold’Em, however, is quite the opposite. It offers the perfect blend of physical with digital, which gives players the best of both worlds – the thrill of the action at a physical casino table and the convenience of digital casino platforms.
Offering this game also gives operators the opportunity to target new markets. With digital games, operators are less constrained by geographic location, and Live Casino Hold’Em’s 40+ native language dealers mean you’ll be able to break into new markets and boost your brand internationally.
Gameplay in Live Casino Hold’Em is smooth and responsive, with jackpot prizes up for grabs and over 25 different side bet options available. On-screen text and graphics can help players, making this ideal for beginners, while stats and results reports can be used by more experienced, tactically-minded players.
Branding Opportunities
The brand identity of your online casino is incredibly important, so you should look for branding opportunities wherever possible.
With Live Casino Hold’Em, you can utilize custom branding technology to reskin the game as you see fit. You can display brand logos and messaging to ensure players remember your platform.
This technology can also be used to advertise specific offers, deals and promotions, directing areas to other areas of your platform where you can reconnect and reengage.
Conclusion
Choosing the right games to offer on your online casino platform can be difficult. You need to consider who you’re trying to target and the unique benefits that each option can offer, for both you and your players. With Live Casino Hold’Em, you’ll be able to tap into the enduring popularity of poker, offer a fantastic player experience and explore effective branding opportunities.
