Leading live casino provider Vivo Gaming is set to promote its latest wares at ICE London, which Marketing Director,  Martin Hodges, described as “the most important event in the igaming calendar.”

The company has developed an array of innovative live casino products over the past two years, which it will publicise at the show, including its CMS Lobby, Promotional Tournament Tool, Sic bo and Absolute Blackjack. 

Vivo Gaming’s new CMS Lobby boasts a unique interactive lobby with a live thumbnail, allowing players to intuitively navigate the system. This unique live casino addition also allows for a fully interactive inter-player chat on both desktop and mobile in landscape and portrait modes.

The Promotional Tournament Tool engages customers with a plethora of amazing prizes, displaying boosters and the potential of big wins, all while letting them know in real-time when they are close to the top-spot of the leaderboard. Integrating features such as unlimited players, a countdown timer, player rankings and real-time communication, operators will be able to ensure customers enjoy every moment of their experience.

The unlimited player feature is the company’s absolute jackpot offering, which smashes traditional live casino conventions, that sees most rooms host just seven participants. On top of this, the developer’s high-end blackjack software guarantees full interaction between players and dealers.

Those attending ICE this year can expect to find out more about Vivo Gaming’s plans to take on the popular Chinese card game Sicbo. For further details, drop by Vivo Gaming’s stand N7-420 to find out more. 

Martin Hodges said: “ICE London is far and away the most important event in the igaming calendar and we are delighted to be back to see familiar faces and make new acquaintances.

“The gaming sector thrived during the adversity of the pandemic – innovating its way to success. This led to some exciting new ideas, which will naturally come to the fore at ICE. We wouldn’t miss this year’s show for the world.”

The global COVID-19 pandemic saw an influx of land-based casino players migrate online in search of viable alternatives to in-person gaming. 

European Gaming spoke to Adriana Nitu, Sales Manager at Vivo Gaming, about the challenges involved in managing this shift and what they’ve done to retain these players as life returns to normal.

How do you accurately replicate the land-based casino experience as closely as possible to give players that authentic feeling when playing their favourite table games? What innovations were developed to ensure this?

The dealer is the heart and soul of making the experience feel as authentic as possible. The human element cannot be understated, so go to great lengths to ensure that all staff are professionally trained and have a great deal of experience behind them before they’re put in front of a camera. Of course, our expert dealers are showcased within our high-quality studios, home to all of the best live dealer games that people would usually gravitate to if they were in a land-based casino.

It’s important that we keep the setting fresh, we do this by having a number of different studios with varying décor, giving clients and players as wide a variety as possible. It goes without saying that high-definition streaming is another element that’s vital to making players feel as though they are standing in front of the table as the cards are dealt. Having the technology to offer the operator the ability to illustrate their brand also helps the player feel as though they are back enjoying the land-based operation they frequented, or to become more familiar with a new one.

Of course, an intuitive user interface is essential for making sure all this works seamlessly – if the mechanics are getting between the player and the experience, they are unlikely to enjoy it as much as they would a land-based casino so investment on that front cannot be ignored.

What measures have Vivo Gaming taken to ensure the retention of the players that migrated over from land-based casinos during the pandemic?

Land-based still has an important place, but a hybrid approach is being widely adopted by many casinos now. We offer the streaming of land-based casinos, which remains popular and brings that feeling of being there to those players.

During the various lockdowns when many people suddenly had a lot more time on their hands many discovered new pastimes and hobbies and for those that have a keen interest in casino, they learned how to play new games. It’s been important to keep up with these expanding interests and always offer players a wide range of options in general.

Localisation is often overlooked, to the detriment of many services. Language, in particular, needs to be taken into careful consideration. Players want to play a game in their native language, promotional material should also be localised in this way as much as possible as well.

Obviously, nobody can truly prepare for a global pandemic on the scale we’ve experienced, but how did Vivo Gaming cope with the increase in players from both a technical and an organisational standpoint?

Initially, we just rolled with the influx, and in the end, it hasn’t massively changed too many of our internal processes. However, we have grown our service and technical teams significantly, increasing the company’s headcount, knowledge and product offering. Although Vivo Gaming had already been growing at pace at that point in time, COVID certainly sped things up.

That being said, one department we found we particularly needed to grow was the Account Management Team – it became very clear that this was a time when our global customer-based were going to need more attention than ever before, looking back it’s fair to suggest that this investment paid off. It enabled us to ensure our clients benefited from quick technical integrations of new games and support with promotional offers for players.

The situation highlighted the fact that companies have no choice but to innovate to remain competitive. It also showed us that technology needs to catch up with the demands of customers when it comes to their online offering.

For land-based operators, it became clear that an online option was vital and even now a hybrid approach is by far the most advisable path for any casino.

How do you foresee the industry changing as we go into 2022, given the degree of growth and innovation we have seen in the past two years?

One of the biggest impacts of the past two years that we will see going forward is a huge increase in the number of people working from home. This will naturally mean an increase in the demand for entertainment in the home. I expect that we’re going to see a continued surge in innovation in product lines such as virtual reality and augmented reality, as well as new and updated games that are designed to better suit these formats.

It’s timely that we are now seeing such aggressive strides forward in initiatives like the Metaverse, which captures the way people will want to experience live gaming going forward.

On Vivo Gaming’s side, we’re currently working on gaining additional licences in new and emerging markets, as well as opening new studios across Europe. We’re also expanding our offering with dedicated tables and personalised studios via our Chroma Key solution, in addition to this, we’ll continue to focus on improving our established operations using a new expanded data feed API.

Have the last two years given the company an opportunity to step back and assess the key areas in which there’s room for growth? If so, which areas were highlighted as having potential?

Yes, absolutely. We have been working on several new games that will be delivered in 2022. We are also updating each of our game’s UIs, as well as our studios and equipment. We will also be implementing new tools that will help us to further grow the products, delivery and Vivo services.

Additionally, a host of amazing people have joined the Vivo Team over the past few months and their input, knowledge and talents are driving parts of the business forward which is exciting to see. The optimism and motivation to see Vivo succeed is palpable.

Importantly, we’ve also taken this time to examine the regulatory status of several new markets, which we look forward to announcing more on soon. We cater for a truly international audience, and as we all know, every individual market has different quirks and requirements. There’s no one-size-fits-all approach that can be taken but the strategic thinking necessary to overcome that is our speciality.

Bookmaker boosts games catalog with cutting edge live casino offering

15th December 2021 – Major international sports betting brand Parimatch has significantly expanded its offering with the addition of a comprehensive live dealer solution from leading live casino provider Vivo Gaming.

The deal will see Parimatch add 27 live tables to its offering, allowing customers to benefit from popular games like Roulette, Baccarat, Blackjack and Casino Hold’em.

Parimatch is present in over 60 countries and Vivo Gaming’s tables will sit alongside the operator’s sports betting products primarily in CIS and SEA regions.

Vivo Gaming boasts upward of 60 live tables across three continents supporting 150 customers, streaming 24/7 in Asian, LatAm and European styles. It offers baccarat, blackjack, roulette, poker and Dragon Tiger to name just a few products, all available in more than 27 languages and 178 currencies including multiple cryptocurrencies.

Parimatch is a leading betting and casino brand with a global presence. It has been operating its sports betting business for over two decades in territories across the world and, like Vivo Gaming, has enjoyed significant, rapid expansion in recent years with the launch of its online casino, now bolstered by this latest partnership.

Nadine Thys, head of Account Management at Vivo Gaming, said: “Having our tables available on Parimatch is an amazing opportunity for us to gain a great deal of exposure in key markets. We are sure that our tables and games will resonate well with their wide demographic of players.”

Eugene Saveliev, Head of Gambling Products at Parimatch said: “We strive to offer our customers the highest quality products possible. Vivo Gaming’s offering is exactly what we were looking for and provides the quality our players and bettors have come to expect from us. We are certain they are going to be a valuable partner as we move forward.”

About Vivo Gaming
Vivo Gaming is a leading live casino software provider with more than 15 years’ experience and a strong worldwide presence in Europe, Asia, and LatAm offering API (seamless/ funds transfer), white-label, and turnkey solutions associated with more than 50 global partners.

It has six studios across three continents with more than 40 live dealer tables streamed 24/7 in Asian, LatAm and European Styles alongside unique concepts including seasonal tables such as Halloween, Christmas, Chinese New Year, Party, and live DJs.

Its live casino software is compliant with the Isle of Man Gambling Supervisory Commission (GSC) regulations and the Bulgaria State Commission of Gambling. It has GLI 19 accreditations for Cambodia, Bulgaria, and Colombia (Including Isle of Man and Colombia iGaming) studios and was recognized by the Malta Gaming Authority (MGA).

Games include: Baccarat (Including: Banker Pair, Big, Small, Player Bonus, Banker Bonus and Either Pair); Blackjack; Roulette (Regular, Auto, European and American styles); Poker; Andar Bahar, Teen Patti and Dragon Tiger. All games are available in 27+ languages with all major currencies supported.

Parimatch
Established in 1994, the Parimatch brand has grown into an entertainment platform represented on four continents and in more than ten countries. The company’s main office is located in Limassol, Cyprus, with development centres in Ukraine, Cyprus, Armenia, and Belarus.

Parimatch promotes brand’s fighting spirit through a vibrant team of brand ambassadors. Parimatch has concluded partnership agreements with football clubs such as Juventus, Leicester City, and Everton and works with several sports federations.

Parimatch has a broad selection of entertainment, that is categorized to ensure a smooth player experience.

Tuesday August 3rd 2021 – Leading live casino provider Vivo Gaming has bolstered its already extensive third-party firepower with the addition of a comprehensive catalogue of games from casino provider Red Rake Gaming.

The agreement has already yielded positive adoption and performance, particularly across various regions in Asia, accounting for 30% of market operators’ participation rate.

Contributing to this growth is Red Rake’s industry-leading tournament tool, which gathers significant volumes of users and game play across the portfolio, enhanced by the progressive jackpot and in-game leader board features, creating one of the most loyal player bases for RNG in its arena.

Active since 2016, Red Rake offers a wide portfolio of top-performing games across multiple markets including Belgium, Italy, Spain, Sweden, Portugal, Romania, Malta, Colombia, the UK and Belarus.

Vivo Gaming has more than 60 live tables in operation across three continents supporting 150 customers, streaming 24/7 in Asian, LatAm and European styles. It offers a multitude of products including baccarat, blackjack, roulette, poker and Dragon Tiger to name just a few, all available in more than 27 languages and 178 currencies including multiple cryptocurrencies.

Nadine Thys, Head of Account Management at Vivo Gaming, said: “This deal provides us with everything we need to deliver an even stronger, unrivalled casino offering including tailor-made, high performing tournament software. Red Rake has proven to be highly influential over the years and we are delighted to add their content to our market-leading third-party roster.”

Nick Barr, Managing Director at Red Rake Gaming, said: “This partnership underlines both our and Vivo Gaming’s rapid market expansion. It is always a pleasure to work with such ambitious, like-minded partners.

“Vivo Gaming is a live dealer provider with enormous reach and I’m sure the addition of our extensive portfolio will only benefit that further as they continue to expand and differentiate themselves from the competition.”

About Vivo Gaming

Vivo Gaming is a leading live casino software provider with more than 15 years’ experience and a strong worldwide presence in Europe, Asia, and LatAm offering API (seamless/ funds transfer), white-label, and turnkey solutions associated with more than 50 global partners.

It has six studios across three continents with more than 40 live dealer tables streamed 24/7 in Asian, Latin and European Styles alongside unique concepts including seasonal tables such as Halloween, Christmas, Chinese New Year, Party, and live DJs.

Its live casino software is compliant with the Isle of Man Gambling Supervisory Commission (GSC) regulations and the Bulgaria State Commission of Gambling. It has C GLI 19 accreditations for Cambodia, Bulgaria, and Colombia (Including Isle of Man and Colombia iGaming) studios and was recognized by the Malta Gaming Authority (MGA).

Games include Baccarat (Including: Banker Pair, Big, Small, Player Bonus, Banker Bonus and Either Pair); Blackjack; Roulette (Regular, Auto, European and American styles); Poker; Andar Bahar, Teen Patti and Dragon Tiger. All games are available in 27+ languages with all major currencies supported.

About Red Rake Gaming

Red Rake Gaming, an online casino provider, offers a wide and varied portfolio of high-quality games across various markets including Belgium, Italy, Spain, Sweden, Portugal, Romania, Malta, the UK and Belarus. As a boutique provider to the iGaming industry, we pride ourselves on working closely with our partners to drive their revenues through our high-quality game production, exclusive promotions and flexibility to accommodate their individual needs.

Coming from a strong social background, Red Rake Gaming content has already been proven in the social casino space, with all the successes from social applied to our real money gaming. Since its inception, Red Rake Gaming has experienced significant growth, and demand for feature-rich games continues to strengthen. With over 30 slots, video bingos, video poker and table games, Red Rake Gaming has games to meet all operators’ requirements.

Bookmaker adds cutting edge live casino offering to growing games library

26th May 2021 – Major online gaming operator Marathonbet has significantly expanded its offering with the addition of a comprehensive live dealer solution and catalogue of slot games from leading live casino provider Vivo Gaming.

The deal will see Marathonbet add more than 20 baccarat and 10 roulette tables to its Live Casino, as well as a variety of slots including Pirate’s Map and Lucky Cat from RNG third-party provider Platipus, featuring free spins, gift spins, bonus games and in-game jackpots.

Vivo Gaming has more than 60 live tables in operation across three continents supporting 150 customers, streaming 24/7 in Asian, LatAm and European styles. It offers baccarat, blackjack, roulette, poker and Dragon Tiger to name just a few products, all available in more than 27 languages and 178 currencies including multiple cryptocurrencies.

As well as pre-match and live betting services, Marathonbet offers a range of markets on leading sports and events alongside its casino products. The trusted brand has a strong global presence gained through its commitment to providing innovative services to its customers.

Víctor Sierra Reyes, Head of Marketing at Marathonbet said: “This is a hugely exciting deal for everyone here at Marathonbet. We are looking forward to benefiting from Vivo Gaming’s impressive selection of games and industry experience.”

Nadine Thys, Head of Account Management at Vivo Gaming said: “This agreement will provide all the technology and expertise Marathonbet will need to ensure it delivers an industry-leading live casino offering. The brand has big plans for live so we’re delighted they chose Vivo Gaming to deliver future success.

“Not only will our live products and services add a new dimension to Marathonbet’s offering, but our slots catalogue will also help take their casino to the next level.”

About Vivo Gaming
Vivo Gaming is a leading live casino software provider with more than 15 years’ experience and a strong worldwide presence in Europe, Asia, and LatAm offering API (seamless/ funds transfer), white-label, and turnkey solutions associated with more than 50 global partners.

It has six studios across three continents with more than 40 live dealer tables streamed 24/7 in Asian, LatAm and European Styles alongside unique concepts including seasonal tables such as Halloween, Christmas, Chinese New Year, Party, and live DJs.

Its live casino software is compliant with the Isle of Man Gambling Supervisory Commission (GSC) regulations and the Bulgaria State Commission of Gambling. It has C GLI 19 accreditations for Cambodia, Bulgaria, and Colombia (Including Isle of Man and Colombia iGaming) studios and was recognized by the Malta Gaming Authority (MGA).

Games include: Baccarat (Including: Banker Pair, Big, Small, Player Bonus, Banker Bonus and Either Pair); Blackjack; Roulette (Regular, Auto, European and American styles); Poker; Andar Bahar, Teen Patti and Dragon Tiger. All games are available in 27+ languages with all major currencies supported.

About Marathonbet

Established in 1997, Marathonbet offers pre-match and live betting markets across a range of sports/events through its online Sportsbook, as well as a comprehensive selection of slots and live games in the Marathonbet Casino and Live Casino.

Today a global audience enjoys Marathonbet’s huge selection of markets and industry-leading prices. Better Odds Mean Bigger Winnings.

May 06, 2021

Trio of live studios receive IoM Gambling Supervisory Commission (GSC) certification following successful GLI audit

Isle of Man, 27th April 2021: Three of live casino software provider Vivo Gaming’s studios have been successfully audited by Gaming Laboratories International (GLI®) enabling it to distribute its certified products to Isle of Man Gambling Supervisory Commission (GSC) licensees and further strengthening its regulated market footprint.

Thanks to the successful audit, Vivo Gaming is already set to go live with its first Isle of Man-based operator, Ableton Prestige Global – which will see the supplier integrate its solution with the Europe and Asia-facing operator.

GLI provides suppliers, operators, and regulators with high-quality testing and auditing services to meet or exceed regulatory standards with high confidence.

GLI, a GSC-approved independent test lab, fully audited Vivo Gaming’s studios across LatAm (Colombia), Europe (Bulgaria), and Asia (Cambodia). The Live Studio Audit was performed with the intent of identifying any actual or potential instances of non-compliance, vulnerabilities, or weaknesses and assuring that the confidentiality, integrity, and availability of the information under Vivo Gaming control are preserved.

GLI’s successful completion of the audit will enable the supplier to partner with a growing list of Isle of Man licensees.

In total, the leading provider currently has more than 60 live dealer tables in operation across three continents supporting 150 customers, streaming 24/7 in Asian, LatAm, and European styles. It offers baccarat, blackjack, roulette, poker, and Dragon Tiger to name just a few products, all available in more than 27 languages and 178 currencies including multiple cryptocurrencies.

Vivo Gaming is also set to further benefit from the Isle of Man approval with the ability to supply its live casino services across Colombian and Argentinian markets.

The Isle of Man is one of the most established and fastest-growing regulated jurisdictions in the world. In March, the GSC reported its highest ever number (55) of new licenses being processed, representing a 30% increase on the previous year.

Nadine Thys, Head of Account Management at Vivo Gaming said: “We are delighted to have successfully completed the audit process of three of our studios with flying colours. This allows us to open the first regulated live casino offering on the Isle of Man which is a huge milestone for us as a company and will take us to the next level as we rapidly grow our regulated footprint.

“The Isle of Man is booming as a jurisdiction and I know our thrilling package of globally facing content will strike a chord with all our new customers.”

James Illingworth, Vice President of Sales, EMEA at GLI, said: “GLI recognizes this marks an exciting time for Vivo Gaming and their Live Dealer enterprises. We enjoyed working with Vivo Gaming’s team who were helpful and professional throughout the rigorous audit processes. We hope this will be the first step to further growth for both Vivo Gaming and the jurisdiction of the Isle of Man, and that GLI will have the opportunity to further support both.”

Jan 06, 2021

Vivo Gaming is proud to announce the launch of a new European Studio. The state-of-the-art studio boasts the latest technology giving players a technically advanced experience coupled with a luxurious look and feel. Offering Live Dealer Roulette, Live Dealer Baccarat and Vivo Gaming’s most recent table addition launched in the first week of 2021 a VIP Live Dealer Blackjack table.

The new studio is regulated by the Bulgarian State Commission on Gambling. Vivo Gaming’s latest studio will be one of the flagship studios launched in recent years, kicking off Vivo Gaming’s European expansion in 2021 along with the MGA license acquisition in Q1.

We aim to surpass our clients’ expectations by developing a gorgeous studio concept that offers a high-quality environment for their players” VP Biz Dev Sales Reinaldo Venegas.

About Vivo Gaming

Vivo Gaming is an innovative company specializing in bringing emerging technologies into the online gaming industry with 15+ years of live dealer and B2B experience. We are a software supplier that offers a proprietary live dealer games platform streaming 24/7 from multiple studios worldwide; Bulgaria, Philippines, Georgia, Uruguay, and Colombia, as well as RNG and Sports platforms from the best suppliers in the world. Vivo Gaming provides top-notch gaming solutions for operators, entrepreneurs, and land-based casino owners.

Website https://vivogaming.com/