As an online casino operator, you won’t need us to tell you just how many different games and products there are on the market today. While classics like blackjack and roulette will always have a place in an online casino platform, branching out and offering new games such as live baccarat can really boost your results.
In this guide, we outline exactly what live baccarat is and discuss why all online casino operators should include it as part of their games offering. Read on to learn more.
What is Live Baccarat?
Baccarat is often eclipsed by the success of other titles, such as roulette and blackjack, but the game has enjoyed steadily increasing popularity over the past few years. It has long been the game of choice in Asian casinos, but has slowly made its way across the West, and is rapidly establishing itself as a major title in both online and land-based casinos. Last year, baccarat revenue grew by 85.8% in Nevada, a clear indication of the game’s surging popularity in Western markets.
Baccarat’s rules are simple, a key factor in its success. It’s easy to learn but also offers tactical gameplay opportunities, making it perfect for new and experienced players alike. Baccarat also offers a generous house edge of between 1.01% and 1.24%, another factor that draws players to the game.
Traditional baccarat is played with a deck of cards, with digital versions offering a virtual version. Live baccarat, however, is a mixture of both the traditional and digital forms of the game. A live dealer is broadcast via streaming technology to a number of remote players, who can place bets and interact with the game from their individual devices.
Now that we know what live baccarat is, let’s discuss why it’s a must-have for all online casino operators.
Immersive Player Experiences
The player experience is absolutely key, especially in today’s oversaturated online gambling market. If a player feels like the experience at a casino platform is sub-par, they won’t hesitate to seek an alternative.
With live baccarat, you will be able to offer your players the best possible gaming experience. They will enjoy all the benefits of digital gaming, including convenience and customisable options, with the thrill and excitement that, in the past, online in-person gaming could offer.
Digital recreations of casino games can leave players feeling isolated and disengaged. With live baccarat, your players will enjoy watching a real dealer and real cards and will have the opportunity to interact with the dealer and their fellow players.
Our live baccarat product utilizes state-of-the-art streaming technology to deliver high-definition video. Players can adjust their screen size and orientation to suit their particular needs and can choose from a number of different language options.
Customizable Environments
For online casino operators, delivering your brand message is essential. There are various methods you can use to do so, but you should always be looking for new ways to effectively advertise your brand.
Our live baccarat game has fully customizable environments. Your branding can be emblazoned on the tables and in backgrounds; creating an experience that is unique to your casino, and one that delivers your brand’s message.
You can also customize your live baccarat environments to reflect special promotions or offers running on your online platform. This can help drive further engagement among your player base, ensuring they are aware of any current or upcoming initiatives.
Real-Time Monitoring
Data is an increasingly important factor when it comes to operating a successful online casino platform. Collecting and analysing data is vital; it can give you key insights across a range of metrics, and you can then use this information to further optimize your products and your platform.
With our live baccarat game, you will have access to detailed, comprehensive data streams that you can use to learn more about your players. You will be able to track activity, behaviour, spending and performance; offering your invaluable insights and the opportunity to identify areas for improvement.
Armed with this data, you will be able to make changes across your platform, driving increased player engagement and ensuring you are one step ahead of your competitors.
Conclusion
With so many different games available today, it can be tricky for operators to decide which to go for. Live baccarat should be at the top of your list; it can offer an immersive player experience, comes with customizable environments and offers real-time data monitoring opportunities.
