The gambling industry has long been a proponent of new technology. In the past, this manifested in the design of electronic games for land-based casinos, but as the industry has shifted increasingly into the digital space, the impact of technology has only become more apparent. Today, AI in gambling plays an integral role, and this trend looks set to continue.
Let’s take a look at AI in gambling and discuss how it’s changing the industry. Read on to learn more.
What is AI?
Before we dive in and discuss how AI is affecting the gambling industry, first we need to explain exactly what AI is. AI, which stands for artificial intelligence, is an umbrella term that encompasses a range of advanced software systems and computational models.
Essentially, AI is designed to replicate human reasoning and patterns of thinking. The technology has advanced rapidly over the past few years, and we’re now seeing it used across a range of industries to power things like virtual assistants, healthcare systems and autonomous vehicles.
We’ve also seen a significant increase in the use of AI in gambling. Let’s take a closer look at how AI is being utilized in the gambling industry and discuss how the technology is changing the sector.
Result Recognition
At VIVO Gaming, we were quick to realize the potential of AI technology and rapidly adopted it across our games, products and solutions. A key use of AI in gambling, and one that we offer here at VIVO Gaming, is for result recognition.
Fairness and accuracy are absolutely critical in the world of online gambling. Operators must ensure that all results are completely precise, whether that’s the result of a roulette wheel spin or the turn of a card. If results are incorrect, this can seriously damage the reputation of your brand and drive players away.
By using AI, operators can ensure that results are always fair and accurate across all of their games. This will help build player trust and establish your online casino as safe, reputable and reliable.
Personalized Experiences
Research has revealed that modern consumers have come to expect a level of personalization from the brands and online platforms they interact with. This applies to online casino players too; many now expect casino platforms to cater to their own personal tastes and preferences.
The use of AI in gambling is helping operators deliver this personalization. AI tools can track behaviour and activity to build up individual player profiles. It can then tailor individual experiences according to these profiles, recommending related content and delivering unique offers.
AI in gambling is helping operators forge deeper, more meaningful relationships with players by offering them highly personalized experiences that cater to their individual preferences.
Player Security
Ensuring that players are safe is the top priority for online casino operators. Online casinos can be attractive targets for cybercriminals, which is why it’s so important that operators have robust cybersecurity systems in place.
AI in gambling is being used to power cybersecurity systems that are dynamic and can respond to new threats as and when they emerge. They can be fully automated, regularly scanning platforms for potential threats and vulnerabilities and updating to meet changing cybersecurity standards.
For operators looking to strengthen the security of their casino platforms, AI is fast becoming absolutely essential.
Compliance
Given the strict regulations and controls in the gambling industry, operators must ensure they are compliant and always operating within the confines of the law. However, these laws change regularly, making it difficult for operators to keep up.
AI in gambling allows operators to automate certain compliance processes. For example, AI tools can be trained to monitor for signs of money laundering. This can be difficult to detect manually, as the processes involve change constantly. By using AI, operators can save time and see more accurate results with a reduction in human error.
AI technology is also being harnessed to promote responsible gambling. AI tools can be used to monitor player activity and identify signs that could indicate harmful behaviour. These players can then be delivered tailored responsible gambling messaging, or even have their activity limited if necessary.
Conclusion
AI in gambling is rapidly changing the face of the industry. From result recognition to personalized experiences and from player security to compliance, the technology is having an enormous impact across the entire sector.
