One of the biggest draws of today’s online casino platforms is the range of different games they can offer. No longer are players limited to a handful of titles; they can now choose from a huge variety of different options. However, sometimes it’s the classic titles, like live blackjack, that still prove the most popular.
In this article, we take a closer look at what exactly live blackjack is, how it differs from the traditional version of the game and why it has become a must-have for all online casino platforms. Read on to find out more.
What is Live Blackjack?
Blackjack is undoubtedly one of the world’s most popular casino games, with the title spawning countless variants and offshoots over the years. As the gambling industry shifted into the online space, blackjack was recreated digitally. Rather than sitting around a table, players would instead play on a screen, facing an automated opponent rather than a real-life dealer.
Live blackjack is essentially an amalgamation of the traditional, in-person form of the game and the modern digital version. Players still use a screen to participate, but instead of watching an animated table and cards, they watch a live-streamed gaming table complete with real, physical cards, chips, a real dealer and even real fellow players.
This certainly sounds impressive, but what tangible benefits can the inclusion of live blackjack as part of your games portfolio offer you as the operator of an online casino? Let’s find out.
Immersion and Realism
Purely digital recreations of blackjack are fast, easy and convenient to play. However, they lack the atmosphere and buzz of a real casino table. Without the chatter of other players and the noise from the surrounding environment, some players feel as if digital blackjack games are sterile and even boring.
Live blackjack addresses these issues directly. It creates an immersive, realistic environment where players feel as if they are physically sitting at a blackjack table. Crucially, it does so without sacrificing the convenience and accessibility of digital blackjack. Players do not need to visit a land-based casino to play the game, but they will still feel the thrill of a real blackjack table as a result of the advanced graphics and streaming quality that only live blackjack can provide.
Interactivity
Part of the enjoyment of blackjack doesn’t come from the game itself, but rather the experience of sitting around a table with fellow players all vying to beat the house. This critical aspect was lacking from the early digital iterations of the game, leaving players feeling isolated and detached from the experience.
With live blackjack, your players will enjoy watching a real dealer run the table. They’ll be able to interact with the dealer as well as with their fellow players, ensuring they don’t miss out on the social element of the casino experience.
Multiple Language Options
The internet has connected the world, and nowhere is this more apparent than in the online gambling sector. As an online casino operator, this means you can now target players from every corner of the globe, and you’ll no longer be geographically limited in the way that traditional, land-based casino operators are.
However, targeting international players can come with difficulties, namely language-related. This is where our live blackjack product comes in. Players can choose between more than 35 different language options, including all major Asian languages. This means you can market your live blackjack produce to a much broader base of potential players from multiple jurisdictions.
Branding Opportunities
The online gambling industry is bigger than ever. However, this means operators must be prepared to go the extra mile when it comes to marketing and brand-building. If your brand message isn’t being effectively delivered to your players, you run the risk of seeing them turn to a competitor.
Our live blackjack product offers unique branding opportunities through the implementation of customizable chromakey technology. This allows operators to fully customize the backgrounds of their live casino games, using it to display brand messaging or information about deals and offers.
By offering live blackjack at your online casino platform, you’ll have the opportunity to further build your brand and ensure you are standing out among the competition. Your players will associate your brand with the positive experience they have at the blackjack table, creating brand loyalty and ensuring they return in the future.
Conclusion
As we have clearly outlined above, live blackjack is a must-have for any online casino. It will offer your players incredible levels of realism and immersion, as well as interactivity opportunities and multiple language options. What’s more, our live blackjack tables can be customized to deliver your brand messaging.
