The gambling industry has been forever changed by the power of modern technology. Now, gamblers can visit countless online gambling platforms and play any kind of game they want. No longer are they limited to the games on offer at their local casino, they can now enjoy immersive, digital gambling experiences from the comfort of their own homes.
Bingo has long been a popular game amongst gamblers, the various available bingo solutions will attest to that. However, has the game fallen out of fortune in recent years? Players have so many options these days, sometimes it can be difficult for more traditional games like bingo to keep up. Let’s examine whether or not bingo has had its day and discuss how you can be more innovative with your bingo solutions.
Bingo’s shift to the online world
Online gambling has existed is one form or another since the late 1990s. However, technology back then was slow and sluggish, not exactly conducive to a positive gambling experience. As a result, gambling remained a largely in-person activity, and it was some years before the online version would really take off.
As technology improved, more and more gambling services began moving into the online sphere. Bingo was no exception, gambling operators could take advantage of rapidly improving bingo solutions to offer digital versions of the games to players. Bingo has slowly shifted from a purely in-person activity to a massively popular online game.
Has Bingo had its day?
With the proliferation of online bingo solutions, it will come as no surprise to learn that the game has enjoyed a boom period. While online bingo is incredibly popular, it seems to also given a boost to in-person bingo, which in 2022 saw a gross-gambling yield increase of £142.5 million to £388.6 million, according to data from the Gambling Commission.
Bingo certainly hasn’t had its day. If anything, it’s more popular than ever before. However, as the operator of an online casino, making your product stand out can be tough in such an oversaturated market. How can you be more innovative with your bingo solutions? Let’s find out.
Live Bingo is the answer
Bingo is a unique game in that it prioritises the social and interactive aspect of gambling. Traditionally, the game is played in dedicated bingo halls, where crowds of often hundreds of players will gather to enjoy the game collectively. What this means is that previous iterations of online bingo have often been lacking a human element, with players criticising them for feeling cold and disconnected.
Thankfully, the power of modern technology now means that there are bingo solutions available to directly address this issue. Live bingo can offer players an immersive, highly realistic online bingo experience, with a real number caller streamed live using advanced broadcast technology.
Global accessibility
The world is more interconnected than ever before. As the operator of an online casino, this is something you need to keep in mind, and you must be able to cater to a global audience who demand entertainment at the click of a button.
With live bingo solutions, you will be able to broadcast bingo games 24 hours a day, seven days a week. Modern bingo solutions also come with several different language options and native speaking presenters, making them perfect for delivering to an international audience.
Brand development opportunities
The online gambling industry is enormous and is growing at an exponential rate. Financial forecasts from Straits Research predict that the sector is set to reach a value of $153 billion by 2030.
This is why an effective marketing strategy is so crucial. The Chroma Key Broadcasting technology that drives live bingo solutions can be used to fully customise your games, adorning them with your own unique brand imagery and marketing material.
Bingo solutions aren’t just about providing an engaging and entertaining player experience, they should be viewed as an opportunity to further develop your brand and optimise your marketing strategy.
Track performance
Data is more important than ever. It can be used to track and evaluate performance across a range of different metrics and key performance indicators. Modern bingo solutions can provide you with detailed analytics and insights reports that allow you to assess how your bingo service is performing and how players are responding to it.
It’s impossible to overstate the value of this data. Tracking the performance of your bingo solutions can give you an idea of how your business strategy as a whole is performing.
Conclusion
When compared to the newest gambling games, bingo might seem a little old fashioned. However, studies have proven that the game is only becoming more popular among players old and young. This means that live bingo can be a fantastic addition to your online casino, with modern bingo solutions offering you the chance to provide a highly engaging service for your players.
