The online gambling industry is bigger than ever, and it is continuing to grow at an incredible rate. There are countless online gambling platforms out there, how can you as an operator boost player retention and stand out from the competition?
Attracting players to your online casino is one thing, ensuring they return in the future is another. One of the most effective approaches that can be utilised to boost player retention is the running of tournaments and promotions. Let’s find out more.
Why Do They Work?
Modern players have near-infinite options when it comes to online gambling experiences. Whether they’re looking to play slots or table games, they can choose from countless platforms, each of which will offer them something a little bit different.
Operating an online casino is like running any other kind of business. You need to think of ways to make your product more attractive than your competitors. By offering tournaments and promotions, you will be offering players the potential to increase their winnings, get better value for their money or even get something for free.
Tournaments and promotions tap into the psyche of your players and can be an incredibly effective way of keeping them engaged and ensuring they return to your platform in the future. Numerous studies have been conducted that have revealed the power of discounts and promotional offers. Players are far more likely to return to your online casino if they feel like they’re getting a better deal.
Tournaments
Human beings are competitive by nature. While competitiveness varies from person to person, almost all of us love the feeling of winning and showing off our skills. This certainly applies to players at online casinos and is something you need to keep in mind when looking to boost player retention.
Running tournaments can be a fantastic way of harnessing the competitive nature of your players. Through these contests, players can pit themselves against one another and make full use of the skills they’ve learned when playing games on your platform. What’s more, tournaments can give players the chance to win unique prizes that would otherwise be unavailable.
This can be a fantastic way to increase engagement. It offers your players a new way of enjoying their favourite games and allows them to put their skills to the test. Leaderboards and stats can be used to further enhance the experience and will motivate players to return and improve their performances.
Whether you’re running live dealer blackjack or live bingo tournaments, this approach is key if you want to keep hold of your players.
Bonus Offers
Bonus offers can also be an effective way to boost player retention. These offers can come in many forms and can offer players a wide range of different rewards and opportunities.
One of the most common bonuses used in the online gambling sector is the welcome bonus. As the name might suggest, this offers players an incentive to sign up for a new platform, offering things like deposit matches and free spins on certain games as a reward.
Loyalty and VIP bonuses are best when it comes to player retention. These bonuses reward returning players or players who meet specific thresholds, such as time played, or amount wagered. Players like to feel appreciated, especially if they have been using a platform for a long time. By offering loyalty and VIP bonuses, you’ll ensure your players stay loyal and do not leave your platform for a competitor.
Seasonal Promotions
As well as tournaments and bonus offers, seasonal promotions can be used to both attract and retain players.
This approach’s efficacy is due to its versatility. Different seasonal promotions can be launched throughout the year, over periods such as summer and Christmas, with special games and offers available.
They can also run concurrently to events such as sports tournaments, like the World Cup. In doing so, you’ll be able to attract a broader player demographic, and these players will be more likely to return in the future to see what new seasonal promotions are available.
Marketing approaches need to change throughout the year to address shifting consumer needs and expectations. Seasonal promotions are the perfect vehicle for doing so and offer an incredible degree of adaptability and flexibility.
Conclusion
Player retention is a key metric that you must track to evaluate the success and performance of your online casino platform. If your player retention rate is too low, tournaments, promotions and bonus offers can be the perfect way to boost it. They can increase customer engagement and ensure your players return to your platform again and again.
