Online casino players today have near-limitless options at their fingertips. While this is certainly a bonus for the players, it can make things much more difficult for casino operators. Keeping players engaged is the key to customer retention, and one of the most effective ways to do so is through the implementation of casino tournaments.
In this guide, we dive into the world of casino tournaments and highlight some key reasons why all online casino operators should look to implement them on their platforms. Read on to learn more.
What are Casino Tournaments?
There is a common misconception that online gambling is a solitary activity, with a single player playing a digital version of a table game against a computerised opponent. While this was certainly true in the early days of online gambling, it couldn’t be further from reality today.
The development of online gambling technology and the proliferation of live casino games, such as live blackjack or live teen patti, means that online gambling today can be enjoyed as a multiplayer experience that prioritises the social element of gambling.
Casino tournaments look to take this one step further. Rather than a game being a one-off event, they allow players to tally scores over the course of several games. This has a two-pronged effect; it introduces a fun, new twist to the gaming experience and ensures players return to continue participating in the tournament.
Creating a Sense of Competition
In the majority of gambling games, poker being the exception, players play against the dealer or the house. However, with casino tournaments, you give players the chance to compete against both the dealer and their fellow players.
Human beings are naturally competitive, and as a casino operator, you should be looking to tap into this competitive drive at every opportunity. By offering your players another route through which they can compete and measure themselves against their peers, you will increase the level of interest, excitement and engagement with your casino games and will ensure your players come back for more.
The beauty of casino tournaments is that they can come in a variety of shapes and forms, from simple knockout-based competitions to more complex promotional tournament pools. This means you can give players plenty of options and a range of different tournaments to enter and enjoy.
Unique Prizes
Gambling is all about beating the odds and claiming a win. While there is always money at stake, mixing things up and offering additional prizes can be an extremely effective way of boosting player engagement.
When running casino tournaments, it’s worth thinking outside the box when it comes to prizes. While cash prizes are never a bad idea, players can always win cash at the tables, so going in a slightly different direction can keep things interesting and set your platform apart from your competitors.
Gift vouchers or even special products can be an excellent prize option for casino tournaments. Another option is to offer credits for your table games, an excellent way of guaranteeing that your winners will return to the table.
Seasonal Promotions
As we touched on above, the oversaturation of today’s online gambling landscape can make things tough for casino operators. One method you can use to stand out from the crowd is to offer seasonal promotions. These can be used to celebrate seasonal holidays such as Christmas or Halloween, or major sporting events like the European Championships or the World Cup.
Special offers and deals are how most operators approach these seasonal promos. To set yourself apart, consider running casino tournaments that are themed around a particular event. For example, you could have a live blackjack World Cup tournament, which will tap into the excitement of the World Cup and potentially bring new players to your platform.
Conclusion
Casino tournaments can be a fantastic way of boosting player engagement at your online casino. They can be used to create a sense of competition between players, in addition to the competition of facing the house. You can also offer unique prizes and bonuses for tournament winners, and tournaments can be used to tap into seasonal holidays and global events. With so many online platforms out there, it’s important that you take steps to differentiate your casinos from your rivals. Casino tournaments are the perfect way to do so.
