We often picture classic titles like blackjack and roulette when we think of casino games. While these are undoubtedly the most popular table games, both in land-based casinos and online, they are by no means the only options. Live bingo is having something of a resurgence and is quickly becoming the game of choice for many players.
As an online casino operator, it’s important that you pay attention to industry trends and changing customer preferences. Read on to find out why your platform should offer live bingo games.
What are Live Bingo Games?
Bingo is a game we’re almost all familiar with. Its simple rules are the driving force behind its success. Just about anyone can pick up the rules of bingo pretty quickly, and it requires no previous knowledge of other types of gambling games.
In a game of bingo, players are issued scorecards. Each scorecard has a grid of randomly generated numbers, from 1 to 75. The bingo caller will operate a machine that spits out numbered balls at random, he will then call out the number, and any player with that number on their scorecard can cross it out. The aim of the game is to check off a horizontal line of numbers, called a ‘Bingo’, and ultimately to check off all of the numbers on a scorecard, referred to as a ‘Full House’.
Traditionally, bingo is played in a live format, with players gathering in a dedicated bingo hall. The shift to the online world saw a number of digital bingo games come to the fore, but these never really took off in the way operators would have hoped. This is where live bingo games come in. By harnessing the power of streaming technology, operators can now offer digital bingo experiences that carry all the hallmarks of traditional live bingo games, featuring a real caller and real bingo balls.
Why should today’s online casinos offer live bingo games? Read on to find out.
Something a Little Different
Players today are spoiled for choice. There is a near-limitless number of online casinos out there, each of which offers variations of classic games like roulette and blackjack. While it’s important that your platform also offers these titles, standing out from the crowd means you’re going to have to give your players something a little bit different.
Bingo is perceived in a different way when compared to games like blackjack. It’s often seen as more fun, less serious and something that groups of friends can enjoy together. Crucially, while classic table games can be intimidating for new players, bingo is accessible and easy to understand, the perfect choice for new players.
Having live bingo games as part of your product offering can give your online casino a unique selling point. Whether it’s experienced players looking for something new, or new players looking for an easy, friendly game to enjoy, live bingo games are the perfect option.
Tap Into New Demographics
As we touched on earlier, bingo is often viewed as a game for older people. However, in recent years this stereotype has started to change. Live bingo games specifically designed to target young people have proved extremely successful, and this trend has certainly translated into the online world, with 25-34-year-olds the largest demographic of online bingo players.
Another key point to note is that live bingo games are played by more women than men, in contrast to other casino games. Operators have long struggled to effectively target young women, so live bingo games could be the perfect vehicle for doing so.
Customisation Options
One of the biggest selling points of bingo lies in its versatility. The interactive, gameshow-like quality of bingo makes it ideal for customisation. This means you can individualise your live bingo games to suit the aesthetics of your brand, or to market specific promotions or offers.
For example, if you’re launching a seasonal Christmas promotion, you can quite easily run a Christmas-themed bingo game to increase exposure and engage your customers. Furthermore, you have the option of running multiple live bingo games simultaneously. Each of these can have a different theme and different prizes. This will ensure you cover all possible bases and that you’ll have something to appeal to all players, no matter their personal tastes or preferences.
Conclusion
Live bingo games have exploded in popularity in recent years. They come with some unique benefits, and all casino operators should consider including them as part of their product line. They offer players something a little different, can be used to tap into new demographics and can be customised to suit brand identity and marketing strategies.
